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Global Holiday campaign for Puma.

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Puma Gifted. Creative direction and design of a global campaign that run across all consumer touch-points; from the high street to ecommerce and social media. The concept was based on the theme of ‘gifting’ and used a series of icons that enabled each territory to tailor the creative to adapt to their geographical location or cultural traditions. The project included art directing a series of model and product photography shot by Gary Didsbury.

Puma Gifted. Creative direction and design of a global campaign that run across all consumer touch-points; from the high street to ecommerce and social media. The concept was based on the theme of ‘gifting’ and used a series of icons that enabled each territory to tailor the creative to adapt to their geographical location or cultural traditions. The project included art directing a series of model and product photography shot by Gary Didsbury.