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RB_Puma_Brasil_3
RB_Puma_Brasil_5

PUMA
SPRING/SUMMER LOOKBOOK

Showcasing the Brazilian inspired spring/summer collection for Puma. The cut-and-paste style and bright colours reflect the vibrancy and eclectic styles within the range, from Tropicália to Opulence. The book was created using five different paper stock sections. A project for Neighbour.

PUMA
SPRING/SUMMER LOOKBOOK

With limited assets to work with, cut-and-paste style would work to set the tone of the book, Using the given assets and select stock photography of birds and flowers, we used symmetry and bursts to create energy, with print techniques adding an additional sensory feel. The cut-and-paste style and bright colours reflect the vibrancy and eclectic styles within the range, from Tropicalia to Opulence. The book was created using five different paper stock sections.