RB_Puma_2012_

A global campaign for Puma during the 2012 Olympics.

A global campaign for Puma during the 2012 Olympics.

A global campaign for Puma during the 2012 Olympics.

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RB_Puma_2012_10

Design & art direction of Puma Olympic campaign. ‘London Can Bolt’ featured real people and locations around the city, recreating Usain Bolts iconic pose. Artist Kate Gibb was commissioned to create 20 unique prints from the results of a 2 day photoshoot. The resulting prints were then wheat-pasted all over London. An integral part of the project was translating the creative in to a retail environment. The complete store takeover included large scale ‘bolters’ on the fascia, athletic track floor vinyls, sand pits, javelins, branded hurdles, custom medals and synthetic grass. A project for Neighbour.

Design & art direction of Puma Olympic campaign. ‘London Can Bolt’ featured real people and locations around the city, recreating Usain Bolts iconic pose. Artist Kate Gibb was commissioned to create 20 unique prints from the results of a 2 day photoshoot. The resulting prints were then wheat-pasted all over London. An integral part of the project was translating the creative in to a retail environment. The complete store takeover included large scale ‘bolters’ on the fascia, athletic track floor vinyls, sand pits, javelins, branded hurdles, custom medals and synthetic grass. A project for Neighbour.